Data Platform Guides

These guides cover event tracking, audience segmentation, reporting, and data export within the Optimizely Data Platform (ODP). Use them to connect customer behavioral data with your experimentation and personalization workflows.

Set Up Event Tracking Configure event tracking using the JavaScript SDK, custom events, and server-side API.

Create Customer Segments Build audience segments using behavioral, attribute, and temporal rules.

Build Custom Reports Create custom reports by selecting metrics, adding dimensions, and scheduling delivery.

Export Analytics Data Export analytics data through APIs, BI tool integrations, and data warehouse connections.

Export Data from ODP Export customer and event data using the API, webhooks, and batch exports.