Getting Started with Optimizely One
Optimizely One brings together content management, experimentation, personalization, data, commerce, and AI into a single platform. Instead of managing disconnected tools, your team works in one unified system — from planning through delivery, optimization, and learning.
This page helps you get oriented and find the right starting point for your role.
What is Optimizely One?
Section titled “What is Optimizely One?”Optimizely One is not a bundle of separate products — it is an integrated platform where each capability connects to the others:
| Capability | What it does | Product |
|---|---|---|
| Create | Build and manage content with visual editing and AI | CMS + Opal |
| Plan | Orchestrate campaigns and editorial workflows | CMP |
| Deliver | Serve content to any channel via API | Graph |
| Personalize | Tailor experiences to visitor segments in real-time | Personalization + ODP |
| Experiment | Test variations and measure impact with statistical rigor | Experimentation |
| Sell | Power product catalogs, carts, and checkout | Commerce |
| Analyze | Measure performance and predict customer behavior | Analytics + ODP |
| Connect | Unified identity and single sign-on across everything | Opti ID |
Start by role
Section titled “Start by role” I'm a Developer Build your first site, define content types, integrate APIs, and implement feature flags.
I'm a Marketer Run A/B tests, personalize content, and launch campaigns with AI-powered tools.
I'm a Content Author Create pages, manage assets, compose with blocks, and publish content.
I'm an Architect Evaluate platforms, design integrations, and plan cross-product architecture.
Start by product
Section titled “Start by product” Content Management (CMS) Visual editing, content modeling, multi-channel delivery.
Experimentation A/B testing, feature flags, Stats Engine, CMAB.
Personalization Visitor groups, ODP segments, real-time targeting.
Data Platform (ODP) Customer data unification, segments, activation.
Graph GraphQL API for headless content delivery.
Opal (AI) AI agents for content generation and optimization.
Commerce Product catalogs, pricing, B2B and B2C checkout.
Content Marketing Platform Editorial workflows, campaign planning, collaboration.
Structured learning
Section titled “Structured learning”If you prefer a guided path from beginner to advanced, start with a learning path:
🏁 Foundation Universal entry point covering all products — 3-4 hours.
💻 CMS Developer Fundamentals Content types, Graph, personalization — 6-8 hours.
🧪 Experimentation Practitioner A/B testing and feature flags — 4-5 hours.
🏗️ Platform Architect Cross-product architecture — 8-10 hours.
Get certified
Section titled “Get certified”Validate your expertise with the Optimizely Certification Program — three tiers (Foundation, Core, Advanced) across 17 product tracks and 5 professional roles.