Personalization Guides

These guides cover visitor targeting and content recommendations in Optimizely. Use them to configure visitor groups, set up recommendation models, deploy widgets, and optimize personalized experiences on your site.

Personalize Content with Audiences Apply personalized content using visitor groups, set fallback content, and test personalization.

Configure Visitor Groups Create and manage visitor groups in CMS for content personalization.

Configure Recommendation Models Set up recommendation models, choose algorithms, and configure recommendation rules.

Embed Recommendations in Your Site Add recommendation widgets to CMS pages and configure fallback strategies.

Set Up Recommendation Tracking Install tracking code, configure content properties, and verify data collection for Content Recommendations.

Configure Recommendation Widgets Deploy recommendation widgets on CMS pages with display options and fallback handling.

A/B Test Recommendation Strategies Run A/B tests on recommendation models, widget placements, and algorithms to optimize engagement.