Content Marketing Guides

These guides help you plan, create, and publish content using the Optimizely Content Marketing Platform. Follow step-by-step instructions for campaign management, workflow configuration, and cross-platform publishing workflows.

Plan Content Campaigns Create campaigns, set up a content calendar, assign tasks, and track progress.

Publish from CMP to CMS Walk through the publishing workflow from CMP to CMS, including review and field mapping.

Customize Approval Workflows Configure multi-stage approval workflows with reviewers, routing rules, and gate conditions.

Configure Content Types in CMP Set up structured content types with custom fields, templates, and validation rules.

Set Up Brand Guidelines Configure brand voice, style rules, and visual guidelines for consistent content production.

Manage Digital Assets in CMP Upload, tag, organize, and share digital assets in CMP's content repository.

Configure Publishing Channels Set up publishing channels for CMS, social media, and email distribution.

CMP REST API Integration Integrate CMP with external systems using the REST API for content, assets, and publishing.