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Content Marketing

beginner
📜FoundationCMP

The Optimizely Content Marketing Platform (CMP) brings campaign planning, editorial workflows, and digital asset management together in one place. This section covers how CMP powers content operations and connects to CMS for publishing.

Content Marketing Platform (CMP) Understand what Optimizely CMP does, how editorial workflows and campaign planning work, and how CMP connects to CMS for publishing.
Editorial Workflow Engine How CMP orchestrates content production from ideation through review, approval, and publishing with configurable workflow stages.
Content Repository How CMP's content and asset repository works, what it stores, and how it differs from CMS asset management.
CMP-CMS Integration Architecture How CMP connects to CMS for content publishing -- the architecture, data flow, and configuration model.