Personalization

Optimizely offers multiple approaches to personalization, from CMS visitor groups to ODP-powered real-time segments and algorithmic content recommendations. This section explains how these personalization capabilities work and when to use each approach.

Start here

New to personalization? Begin with Visitor Groups and Personalization.

Visitor Groups and Personalization Understand how visitor groups work in Optimizely CMS and when to use CMS-based personalization vs ODP segments vs Web Experimentation.

Content Recommendations Understand how Optimizely's recommendation engine works, the difference between content and product recommendations, and the algorithms that power personalized suggestions.