Opal (AI)

Opal is Optimizely’s AI agent orchestration platform. It provides a unified natural language interface across Optimizely One products, enabling your team to automate tasks, generate content, surface insights, and govern AI output with brand guidelines and compliance rules. This section explains the concepts behind Opal’s architecture.

Start here

New to Opal? Begin with Opal AI Platform.

Opal AI Platform How Opal works: the eight-step processing pipeline, three agent types, product integrations, and the credit-based usage model.

Opal Chat and Canvas The conversational chat interface, six canvas MIME types for collaborative asset creation, and best practices for effective prompting.

Retrieval-Augmented Generation (RAG) How RAG connects Opal to your content data through a unified content graph, multi-modal retrieval, and permission-aware access.

Reference

Agent Directory All 39 pre-built agents organized by category with invoke IDs and descriptions.

System Tools Built-in tools for web browsing, canvas, images, search, video, and 14 product-specific tool sets.

Connector Tools 15 third-party integrations including analytics, CRM, design, and remote MCP connectors.