Optimizely’s data platform capabilities unify customer data, analytics, and measurement across the entire Optimizely One ecosystem. This section explains how ODP and Analytics work, how they differ, and how to build a complete measurement strategy.
Optimizely Data Platform (ODP) Understand what ODP does, why unified customer data matters, and how ODP connects to CMS, Experimentation, and Personalization across Optimizely One.
Analytics in Optimizely Understand what Optimizely Analytics measures, how it differs from ODP, and when to use Analytics vs ODP vs third-party analytics tools.
Analytics Deep Dive Understand Optimizely Analytics dashboards, custom reports, data export, and how experiment analytics connects to web analytics.