Optimizely Certification Program
Prove your expertise.
Get recognized for it.
One program, every Optimizely product. Earn role-based credentials that show what you can accomplish — and where you rank.
17
Products
3
Tiers
1
Entry exam
3
Meta-credentials
How it's structured
Three tiers of expertise
Progress through Foundation, Core, and Advanced — each tier builds on the last.
Foundation
Cross-product platform knowledge. One exam covering all of Optimizely — no prerequisites.
Core
Applied skills and configuration for a specific product. Requires Foundation.
Advanced
Architecture and optimization for experts. Requires the product's Core credential.
Find your path
Built around your role
Select your role to highlight the tracks we recommend you start with.
Everyone starts with Optimizely Foundations — then branches into product tracks.
Recommended 
CMS SaaS
Build and manage content experiences with the SaaS CMS platform.
CoreAdvanced
Recommended CMS PaaS
Extend and customize the PaaS CMS with .NET and server-side code.
CoreAdvanced
Recommended Configured Commerce
Configure catalogs, pricing, promotions, and B2B commerce workflows.
CoreAdvanced
Recommended Commerce Connect
Integrate headless commerce with content and experimentation.
CoreAdvanced
Recommended Web Experimentation
Design, run, and analyze A/B tests and personalization campaigns.
CoreAdvanced
Recommended Feature Experimentation
Manage feature flags, rollouts, and server-side experiments.
CoreAdvanced
Recommended CMP
Plan campaigns, create content, and manage marketing workflows.
CoreAdvanced
Recommended ODP
Ingest customer data, build segments, and activate audiences.
CoreAdvanced
Recommended Analytics
Build dashboards, explore data, and configure attribution models.
CoreAdvanced
Recommended Agent Platform
Build and manage AI agents that automate tasks and workflows across Optimizely One.
CoreAdvanced
Recommended badge
Opti ID
Manage identity, authentication, and cross-product user linking.
Core Mini-cert
Recommended hub
Graph
Query and synchronize content via the GraphQL delivery layer.
Core Mini-cert
Recommended OCP
Unify customer profiles and activate data across channels.
Core Mini-cert
Recommended school
Personalization
Target audiences with real-time personalized experiences and campaigns.
Core Mini-cert
Recommended school
Product Recommendations
Deliver AI-driven product recommendations across commerce and content.
Core Mini-cert
Recommended school
Content Recommendations
Recommend the most relevant content using content intelligence.
Core Mini-cert
Recommended school
Campaign
Automate omnichannel email and marketing campaigns.
CoreAdvanced
Beyond single products
Unlock meta-credentials
Earn certifications across multiple tracks to unlock the program's highest recognition.
From learning to credential
How it works
Four steps from studying to a shareable, verifiable badge.
1
Study
Work through the learning paths in Optimizely Academy for your chosen track.
Browse learning paths 2
Assess
Review the exam blueprint for your track — domains, question breakdown, scoring, and readiness.
View blueprints 3
Certify
Take the exam online, on demand, when you're ready. Practice mode is unlimited.
Browse exams 4
Earn & share
Download your certificate, share your badge, and track your credentials.
My credentials Ready to get certified?
Start with Optimizely Foundations and build your credential portfolio from there.
Browse the exam catalog