Optimizely Foundations Exam Blueprint
The Optimizely Foundations exam has 20 multiple-choice questions. You have 30 minutes and need 70% overall to pass. It covers 7 domains: Platform Services and Infrastructure; Content Management and Delivery; Experimentation and Personalization; Commerce and B2B Solutions; Data Platform and Analytics; Product Fundamentals; and AI, Automation and Agent Orchestration. Certifications are valid for about one year.
Question types & scoring
| MCQ | |
|---|---|
| Count | 20 |
| Min pass | ≥70% |
70% overall to pass · 20 items total
Domains
7
weighted areas
Time limit
30 min
Attempts
10
per quarter
Retake
2 days
cooldown if not passed
Platform Services and Infrastructure
Topics covered:Platform ArchitectureCross Product OrchestrationSingle Sign OnData IntegrationCloud HostingAuto ScalingCdnHigh AvailabilityDeploymentCi CdBuild PipelineEnvironment ManagementConfiguration ManagementRole ManagementOrganization ManagementEnterprise SsoCross Product IdentityUser ProvisioningCachingPerformanceEdge Delivery
Content Management and Delivery
Topics covered:Content TypesContent AreaProperty ConfigurationContent ReuseRich Text EditingBlock CompositionMulti SiteSite ConfigurationContent ManagementSite StructureUrl ManagementVisual BuilderContent DeliveryHosting And InfrastructurePlatform MigrationScheduled JobsAccess ControlContent SecurityRole ManagementUser ProvisioningOn Page EditingMultilingual SupportGraphql ApiContent IndexingFull Text SearchHeadless DeliveryMulti Channel PublishingApi AuthenticationSecurityWebhooksReal Time SyncPerformance OptimizationSchema Management
Experimentation and Personalization
Topics covered:A B TestingFeature FlagsAudience TargetingExperiment AnalyticsTraffic AllocationStatistical AnalysisProgressive RolloutSdk IntegrationServer Side ExperimentationKill SwitchesEnvironment ManagementMultivariate TestingVisual EditorClient Side SnippetExperiment CreationCmabMachine LearningExperimentationEvent TrackingAnalytics IntegrationSnippet DeploymentPerformanceSdk ArchitectureStats EngineUser ContextVisitor GroupsContent PersonalizationBehavioral TargetingGeo TargetingRecommendation ModelsContent RecommendationsCollaborative FilteringProduct RecommendationsBehavioral TrackingFallback StrategiesReal Time SegmentsPersonalization And Experimentation
Commerce and B2B Solutions
Topics covered:Product CatalogCheckout FlowOrder ManagementPricing And PromotionsInventory ManagementCms Commerce IntegrationB2b CommercePurchase OrdersApproval WorkflowsBudget ManagementPunchout CatalogsCart ManagementPayment ProcessingProduct VariantsCategory ManagementConnector FrameworkErp IntegrationData SynchronizationFulfillmentReturns ManagementMulti CurrencyCustomer Group PricingQuantity PricingPayment IntegrationShipping ConfigurationWarehouse ManagementTax CalculationCustom PricingReturn ProcessingCampaign ManagementCoupon CodesDiscount Rules
Data Platform and Analytics
Topics covered:Unified Customer ProfileReal Time SegmentsEvent TrackingIdentity ResolutionData ActivationDashboardsCustom ReportsData ExportData VisualizationExperiment AnalyticsFiltering And SegmentationData Warehouse ConnectivityBehavioral Semantics
Product Fundamentals
Topics covered:Address ManagementApi IntegrationApproval WorkflowsB2b CommerceBackorder HandlingBehavioral TrackingBlock CompositionBudget ManagementCampaign ManagementCarrier IntegrationCart ManagementCatalog ManagementCategory HierarchyCategory ManagementCheckout FlowCms Commerce IntegrationCommerce ApiConnector FrameworkContent AreaContent IndexingContent RecommendationsContent TypesCoupon CodesCoupon ManagementCustom PricingCustomer Group PricingCustomer ManagementCustomer SegmentationData SynchronizationDeploymentDeveloper ExperienceDiscount RulesErp IntegrationExtensibilityFulfillmentFulfillment RulesHeadless DeliveryInternational CommerceInventory ManagementInventory ReservationLine ItemsMigrationMulti CartMulti CurrencyMulti WarehouseOrder ManagementOrder ProcessingOrder SearchOrder StatesOrganization HierarchyPayment GatewayPayment IntegrationPayment ProcessingPayment TokenizationPrice ListsPrice ResolutionPrice ResolverPricingPricing And PromotionsProduct CatalogProduct ModelingProduct PagesProduct RecommendationsProduct VariantsPromotionsPunchout CatalogsPurchase OrdersQuantity PricingRate CalculationRecommendation ModelsRefund HandlingRefund ProcessingRest ApiReturn ProcessingReturns ManagementReward CalculationSecurity ComplianceShipping ConfigurationShipping MethodsStock TrackingStorefront RenderingTax CalculationTax ExemptionsTax ProvidersTier PricingTiered PricingTransaction ManagementUnified Customer ProfileVariant ManagementWarehouse ManagementWarehouse OperationsAccess ControlAi Content GenerationAnalyticsAudit TrailCachingCli ToolsCloud DeploymentCloud HostingCollaborationContent ApiContent DeliveryContent EditingContent EventsContent ExportContent HierarchyContent ManagementContent ModelingContent OrganizationContent PersonalizationContent PromotionContent PublishingContent ReportsContent ReuseContent SecurityContent Type ConversionContent ValidationData MigrationDigital Asset ManagementDrag And DropEditor HintsEditor RegistrationEditorial WorkflowEnvironment ManagementFormsGraphql ApiHosting And InfrastructureIntegrationsLink ManagementLocalizationLocalization SupportMarketing AutomationMedia ManagementMulti SiteMultilingual SupportOn Page EditingPersonalizationPersonalization And ExperimentationPlatform MigrationPlugin DevelopmentProperty ConfigurationPublishing WorkflowRich Text EditingRole ManagementSaas DeploymentScheduled JobsSearch ConfigurationSeoSite ConfigurationSite StructureTab GroupingTrash ManagementUrl ManagementUser ProvisioningVersion ManagementVersioningVisual BuilderAsset ApiAsset OrganizationBrand GuidelinesCampaign PlanningChannel ConfigurationContent CalendarContent DistributionContent GovernanceContent HandoffContent LifecycleContent StorageEditorial WorkflowsEvent Driven ArchitectureField MappingIntegration ArchitecturePublishing And DistributionPublishing ApiStyle GuideTask ManagementWebhooksWork RequestsAudience TargetingBatch ExportBehavioral SemanticsBehavioral TargetingBi Tool ConnectorsCustom ReportsDashboardsData ActivationData ExportData VisualizationData Warehouse ConnectivityEcommerce EventsEvent DebuggingEvent TrackingExperiment AnalyticsFiltering And SegmentationIdentity ResolutionReal Time SegmentsScheduled DeliverySdk IntegrationSegment RulesServer Side ApiWebhook IntegrationApi AuthenticationContent Area QueriesFull Text SearchMulti Channel PublishingPaginationPerformance OptimizationQuery BuildingReal Time SyncSchema ManagementSecurityA B TestingAb TestingAnalytics IntegrationClient Side SnippetCmabConfidence IntervalsConversion TrackingCustom AttributesEdge DeliveryExperiment AnalysisExperiment CreationExperiment VariationsExperimentationFeature FlagsFeature VariablesFlag EvaluationForced DecisionsGeo TargetingGoal ConfigurationHypothesis TestingKill SwitchesLoggingMachine LearningMultivariate TestingNetwork ConfigurationPerformanceProgressive RolloutResults InterpretationRevenue MetricsSdk ArchitectureServer Side ExperimentationSnippet DeploymentStatistical AnalysisStatistical MethodsStats EngineTraffic AllocationUser ContextVisitor GroupsVisual EditorAgent BuilderAi AgentsAi Image SuggestionsCanvas CollaborationCommerce Proxy ApiContent GraphCredit ManagementCross Product AiCustom ToolsCustomer AnalyticsFile UploadGovernance And GuardrailsMulti Modal RetrievalOpal ChatProduct ContentProduct Embedded AiProduct Specific AgentsRagStyle ConfigurationTone Of VoiceWorkflow AutomationAlgorithm SelectionBusiness RulesCollaborative FilteringContent FilteringContent PropertiesCustom CriteriaData CollectionFallback StrategiesRecommendation OptimizationRecommendation TrackingRecommendation WidgetsWidget ConfigurationAi AssistantApiAuto ScalingBuild PipelineCdnCi CdCliConfiguration ManagementContent EmbeddingContent PermissionsContent SyncContextual HelpCross Product IdentityCross Product OrchestrationCustomer DataData IntegrationDatabase ManagementDeep LinkingEnterprise SsoHigh AvailabilityIntegration PatternsMfaMonitoringObservabilityOidcOrganization ManagementPlatform ArchitectureSamlScimSecurity GovernanceSession ManagementSingle Sign OnSolution DesignThemingTroubleshooting
AI, Automation and Agent Orchestration
Topics covered:Machine LearningAgent BuilderAi AgentsAi Content GenerationAi Image SuggestionsCanvas CollaborationBrand GuidelinesContent GraphCross Product AiFile UploadGovernance And GuardrailsMulti Modal RetrievalOpal ChatWorkflow AutomationRag