ODP Core (Strategist) Exam Blueprint
The ODP Core (Strategist) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 10 domains: DATA COLLECTION & INGESTION, CUSTOMER DATA & IDENTITY, AUDIENCE & SEGMENTATION, ACTIVATIONS & CAMPAIGNS, REPORTING & ANALYTICS, THIRD-PARTY INTEGRATIONS, CROSS-PRODUCT INTEGRATIONS (OPTIMIZELY), COMPLIANCE & CONSENT, ACCOUNT SETTINGS & ADMINISTRATION and AI & AGENT PLATFORM FEATURES. You need Optimizely Foundations first. Certifications are valid for about one year.
This exam is for
Strategist
Designs experience strategy, experimentation roadmap, and optimization frameworks
You decide what to do and why — choosing the right product or feature for a business goal, planning experimentation and optimization roadmaps, and articulating cross-product value to stakeholders. This exam confirms strategic judgment rather than hands-on execution: knowing when and why to use a capability, not how to click through it.
Typical rolesDigital StrategistsCustomer Success ManagersEngagement LeadsPlatform ConsultantsPartner Success
Question types & scoring
| MCQ | Scenario | Rationale | |
|---|---|---|---|
| Count | 30 | 1 | 1 |
| Min pass | ≥70% | ≥65% | ≥65% |
70% overall to pass · 32 items total
Domains
10
weighted areas
Time limit
75 min
Attempts
3
per quarter
Retake
2 days
cooldown if not passed
DATA COLLECTION & INGESTION
Topics covered:Javascript Tag Web SdkRest Api IngestionGraphql ApiReact Native SdkHistorical Data ImportIntegrate Amazon S3Google Tag Manager GtmCustom Objects FieldsStandard Event DefinitionsInspect EventsEcommerce Data Integration
CUSTOMER DATA & IDENTITY
Topics covered:Customer ProfilesCustomer Identity ResolutionCustomer ListsCustomer ExportCustomer Lifecycle AnalysisChurn Prevention Win BackFunnel Customer BehaviorPii ManagementData Retention ConfigurationMulti Account Support
AUDIENCE & SEGMENTATION
Topics covered:Unified Audience BuilderStandard AudiencesReal Time AudiencesAttribute Based ConditionsEvent Based ConditionsRelative Time ConditionsAi Opal Suggested AudiencesReal Time Audience Inspection AgentPropensity To Buy SegmentsChurn Risk SegmentsFeature Experimentation Audiences In OdpLytics Audience SyncCdp Audience Sync EnvironmentB2b Schema Configured Commerce
ACTIVATIONS & CAMPAIGNS
Topics covered:Personalize ContentManage BehaviorsManage FiltersFilter Dynamic Grid ContentUse Timeframes In Dynamic GridsRemove Duplicate Products In Dynamic GridsRecommend ProductsConfigure Content Shield FilterPersonalize Email ContentCampaign EngagementUnderstand Campaign Configuration BasicsConfigure Campaign EnrollmentConfigure Ab Test Campaign TouchpointsUse Mobile And Desktop ViewsExpand A Test AudienceSchedule A CampaignAdd A Touchpoint To A CampaignUse A Conversion GoalManage A CampaignManage SubscribersManage Notification SettingsCampaign PerformanceMeasure Cross Campaign PerformanceMeasure Performance For An Individual CampaignManage Campaign Attribution ReportsAnalyze Touchpoint Summary ReportsFilter CampaignsCampaign MetricsExport Campaign ResultsUnderstand Attribution WindowsCompare Campaign RevenueCampaign ContentDesign Email ContentManage Web EmbedsManage Pop Up Modals And FormsManage Sms ContentCreate App Push NotificationsCreate Web Push NotificationsManage Templates For CampaignsPreview Web ContentUse Merge Tags In EmailsPreview And Test EmailsOne Click Unsubscribe EmailCampaign RecipesUse Campaign RecipesLifecycle Marketing CampaignsCustomer Appreciation OfferHoliday RecipesSubscription Recipes With RechargePost Purchase Follow Up RecipeBrowse Abandonment RecipeCart Abandonment RecipeNew Subscriber Welcome RecipeWinback RecipePrice Drop RecipeBack In Stock RecipeProduct Review Request RecipeVip RecipeEmail SettingsGmail And Yahoo Email Sender RequirementsLink Branding For Email CampaignsGet Ready To Send EmailsConfirm Your Sending DomainAuthenticate Your Sending DomainSet Up A Dedicated Sending IpManage Email UnsubscribesManage Email Bounce HandlingUnderstand Email Reachability And Status
REPORTING & ANALYTICS
Topics covered:Overview ReportInsights ObservationsCustom ReportsEvaluate Campaign Metrics With Three Custom ReportsSave A ReportAttribution ReportsFunnel AnalysisLifecycle ReportsProduct Opportunities ReportPredicted Time To Next PurchaseOrder Likelihood ReportProduct DirectoryMatch Trends Between Odp And Google AnalyticsOptimizely Reporting For Odp
THIRD-PARTY INTEGRATIONS
Topics covered:App DirectoryRegional Availability Of IntegrationsIntegrate 6senseIntegrate Adobe AdsIntegrate Amplitude Audience SyncIntegrate Api And Odp ChannelsIntegrate BrazeIntegrate CriteoIntegrate DelightedIntegrate DemandbaseIntegrate Facebook Segment SyncIntegrate Facebook Lead CaptureIntegrate FullcontactIntegrate Google Audience SyncIntegrate Gorgias SyncIntegrate Hightouch Audience SyncIntegrate HubspotIntegrate JustunoIntegrate KlaviyoIntegrate KlevuIntegrate Linkedin Lead GenIntegrate LoyaltylionIntegrate Lytics Audience Sync AppIntegrate Magento V2Integrate MailchimpIntegrate MarketoIntegrate MixpanelIntegrate Mparticle Segment SyncIntegrate PoplarIntegrate PrivyIntegrate RechargeIntegrate Salesforce Crm SyncIntegrate Salesforce Data Cloud Audience SyncIntegrate Salesforce Marketing Cloud Audience SyncIntegrate Salesforce Marketing Cloud Campaign Data SyncIntegrate SendgridIntegrate Shopify ApiIntegrate Shopify Blog SyncIntegrate Shopify Discount CodesIntegrate SmileioIntegrate Snapchat Audience SyncIntegrate SwymIntegrate TealiumIntegrate Tiktok Audience SyncIntegrate Twilio Segment Engage AudiencesIntegrate Twilio Segment Odp DestinationIntegrate Yotpo Ratings ReviewsIntegrate Yotpo SwellIntegrate ZapierIntegrate Zapp Unique Coupon UploadIntegrate ZendeskIntegrate Zeotap Segment SyncContent Recommendations Integration
CROSS-PRODUCT INTEGRATIONS (OPTIMIZELY)
Topics covered:Odp Web ExperimentationOdp Feature ExperimentationOdp Cms Visitor GroupsOdp Optimizely CampaignOdp Configured CommerceOdp Analytics Audience Sync
COMPLIANCE & CONSENT
Topics covered:Understand Implicit And Explicit Marketing ConsentUnderstand Sms Consent And ComplianceProcess Gdpr And Ccpa RequestsApples Mail Privacy Protection Effect On Odp
ACCOUNT SETTINGS & ADMINISTRATION
Topics covered:User Roles PermissionsTime Zone Currency ManagementCreate Data Views With ScopesError AlertsMulti Region SupportGet Support
AI & AGENT PLATFORM FEATURES
Topics covered:Opal Suggested AudiencesReal Time Audience Inspection AgentAi Powered Predictive AnalyticsContent Intelligence Topics Of Interest