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Program overview

CMS SaaS Core (Strategist) Exam Blueprint

The CMS SaaS Core (Strategist) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 6 domains: Content Management and Publishing; Security, Access Control, and User Management; Cloud Infrastructure and Deployment; Content Delivery and APIs; Personalization and Targeting; and Content Modeling and Structure. You need Optimizely Foundations first. Certifications are valid for about one year.

This exam is for
Strategist
Designs experience strategy, experimentation roadmap, and optimization frameworks

You decide what to do and why — choosing the right product or feature for a business goal, planning experimentation and optimization roadmaps, and articulating cross-product value to stakeholders. This exam confirms strategic judgment rather than hands-on execution: knowing when and why to use a capability, not how to click through it.

Typical rolesDigital StrategistsCustomer Success ManagersEngagement LeadsPlatform ConsultantsPartner Success
Question types & scoring
MCQScenarioRationale
Count3011
Min pass≥70%≥65%≥65%
70% overall to pass · 32 items total
Domains
6
weighted areas
Time limit
75 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

Content Management and Publishing

35% weight~11 questions
Topics covered:Content ManagementOn Page EditingVisual BuilderApproval WorkflowsContent PublishingVersion ManagementCollaborationEditorial WorkflowTrash ManagementContent OrganizationCategory ManagementDrag And DropLink Management

Security, Access Control, and User Management

12% weight~4 questions
Topics covered:Access ControlContent SecurityRole ManagementUser ProvisioningSingle Sign OnOrganization ManagementEnterprise SsoCross Product IdentityContent Permissions

Cloud Infrastructure and Deployment

7% weight~2 questions
Topics covered:Cloud HostingDeploymentCi CdBuild PipelineEnvironment ManagementConfiguration ManagementCdnCachingAuto ScalingHigh AvailabilityCloud DeploymentCli ToolsContent PromotionHosting And Infrastructure

Content Delivery and APIs

3% weight~1 questions
Topics covered:Graphql ApiContent DeliveryHeadless DeliveryFull Text SearchContent IndexingReal Time SyncWebhooksSearch ConfigurationPaginationMulti Channel Publishing

Personalization and Targeting

25% weight~8 questions
Topics covered:Visitor GroupsAudience TargetingContent PersonalizationBehavioral TargetingGeo TargetingReal Time SegmentsRecommendation WidgetsContent RecommendationsA B TestingRecommendation OptimizationExperimentationRecommendation TrackingCustom CriteriaWidget ConfigurationFallback Strategies

Content Modeling and Structure

18% weight~5 questions
Topics covered:Content TypesProperty ConfigurationContent ModelingRich Text EditingBlock CompositionContent AreaEditor RegistrationContent ValidationEditor HintsTab Grouping