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Program overview

CMS PaaS Core (Strategist) Exam Blueprint

The CMS PaaS Core (Strategist) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 10 domains: Content Modeling and Structure, Content Management Fundamentals, Personalization and Targeting, Multi-Site and Localization, Asset Media Management, Content Management Publishing, User Management Security, Content Publishing and Workflows, Content Delivery and APIs and Access Control and User Management. You need Optimizely Foundations first. Certifications are valid for about one year.

This exam is for
Strategist
Designs experience strategy, experimentation roadmap, and optimization frameworks

You decide what to do and why — choosing the right product or feature for a business goal, planning experimentation and optimization roadmaps, and articulating cross-product value to stakeholders. This exam confirms strategic judgment rather than hands-on execution: knowing when and why to use a capability, not how to click through it.

Typical rolesDigital StrategistsCustomer Success ManagersEngagement LeadsPlatform ConsultantsPartner Success
Question types & scoring
MCQScenarioRationale
Count3011
Min pass≥70%≥65%≥65%
70% overall to pass · 32 items total
Domains
10
weighted areas
Time limit
75 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

Content Modeling and Structure

10% weight~3 questions
Topics covered:Content TypesProperty ConfigurationContent AreaContent ModelingEditor RegistrationRich Text EditingBlock CompositionContent ValidationEditor HintsTab GroupingCustom Property Types

Content Management Fundamentals

15% weight~5 questions
Topics covered:Content TypesContent AreaProperty ConfigurationContent ReuseRich Text EditingBlock CompositionContent ManagementSite StructureUrl ManagementSite ConfigurationMulti SiteMultilingual SupportLocalization

Personalization and Targeting

15% weight~5 questions
Topics covered:Visitor GroupsContent PersonalizationAudience TargetingBehavioral TargetingGeo TargetingPersonalization And ExperimentationContent PersonalizationReal Time SegmentsRecommendation WidgetsContent RecommendationsRecommendation TrackingA B TestingRecommendation OptimizationExperimentationCustom CriteriaWidget Configuration

Multi-Site and Localization

10% weight~3 questions
Topics covered:Multi SiteSite ConfigurationContent ReuseMultilingual SupportLocalizationSite StructureUrl Management

Asset Media Management

5% weight~2 questions
Topics covered:Visual BuilderContent EditingDrag And DropContent TypesDigital Asset ManagementAi Content GenerationContent PermissionsBrand GuidelinesCli

Content Management Publishing

10% weight~3 questions
Topics covered:Content PublishingPublishing WorkflowContent ReviewApproval WorkflowsContent ManagementVersion ManagementContent ReportsContent ExportAnalytics

User Management Security

5% weight~2 questions
Topics covered:Content PermissionsAccess ControlContent EditingVisitor GroupsPersonalizationOn Page EditingContent Personalization

Content Publishing and Workflows

15% weight~5 questions
Topics covered:Content PublishingApproval WorkflowsScheduled JobsVersion ManagementEditorial WorkflowCollaborationContent EventsScheduled PublishingTrash ManagementContent OrganizationCategory ManagementContent Type Conversion

Content Delivery and APIs

10% weight~3 questions
Topics covered:Graphql ApiContent DeliveryHeadless DeliveryContent IndexingFull Text SearchReal Time SyncWebhooksContent SyncMulti Channel PublishingApi AuthenticationQuery BuildingPaginationCachingPerformance Optimization

Access Control and User Management

5% weight~2 questions
Topics covered:Access ControlContent SecurityRole ManagementUser ProvisioningSingle Sign OnOrganization ManagementEnterprise SsoCross Product IdentityContent Permissions