The CMP Core (Strategist) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 6 domains: Campaign & Task Management; User, Access & Organization; Workflows & Planning Views; Digital Asset Management; Work Requests, Analytics & AI; and Content Marketing Platform Fundamentals. You need Optimizely Foundations first. Certifications are valid for about one year.
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Strategist
Designs experience strategy, experimentation roadmap, and optimization frameworks
You decide what to do and why — choosing the right product or feature for a business goal, planning experimentation and optimization roadmaps, and articulating cross-product value to stakeholders. This exam confirms strategic judgment rather than hands-on execution: knowing when and why to use a capability, not how to click through it.
Topics covered:CampaignsCampaign BriefsCampaign TemplatesSub CampaignsCampaign Content TabTasks In Multiple CampaignsTasks GenericTask TemplatesTask BriefsField InheritancePush Assets To Library On Steptask CompletionEventsMilestonesBulk Edit In List View
User, Access & Organization
5% weight~2 questions
Topics covered:Opti Id SsoRoles Custom PermissionsUser ManagementOrganization SettingsBrand Login ExperienceTemplate ManagementMulti Instance SupportFields ManagementRecycle Bin TasksDomains Ip Address AllowlistingTask Management
Workflows & Planning Views
20% weight~6 questions
Topics covered:Configurable WorkflowsWorkflow Steps With Sub StepsWorkflow Step FieldsBulk Delete Workflow StepsPush Assets To Library At Step CompletionHybrid WorkflowsCalendar Timeline ViewList ViewTask Status Update From List ViewBoard ViewSaved ViewsBusiness Calendar
