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Program overview

Agent Platform Core (Strategist) Exam Blueprint

The Agent Platform Core (Strategist) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 5 domains: Mark Chat and Conversational AI, AI Agent Building and Automation, Content Generation and Brand Governance, Retrieval-Augmented Generation and Content Knowledge and Optimizely One Platform and Identity Management. You need Optimizely Foundations first. Certifications are valid for about one year.

This exam is for
Strategist
Designs experience strategy, experimentation roadmap, and optimization frameworks

You decide what to do and why — choosing the right product or feature for a business goal, planning experimentation and optimization roadmaps, and articulating cross-product value to stakeholders. This exam confirms strategic judgment rather than hands-on execution: knowing when and why to use a capability, not how to click through it.

Typical rolesDigital StrategistsCustomer Success ManagersEngagement LeadsPlatform ConsultantsPartner Success
Question types & scoring
MCQScenarioRationale
Count3011
Min pass≥70%≥65%≥65%
70% overall to pass · 32 items total
Domains
5
weighted areas
Time limit
75 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

Mark Chat and Conversational AI

30% weight~9 questions
Topics covered:Opal ChatCanvas CollaborationFile UploadProduct Embedded Ai

AI Agent Building and Automation

20% weight~6 questions
Topics covered:Agent BuilderCustom ToolsWorkflow AutomationCommerce Proxy ApiProduct ContentCustomer AnalyticsAi AgentsProduct Specific Agents

Content Generation and Brand Governance

10% weight~3 questions
Topics covered:Ai Content GenerationBrand GuidelinesTone Of VoiceStyle ConfigurationGovernance And Guardrails

Retrieval-Augmented Generation and Content Knowledge

10% weight~3 questions
Topics covered:RagContent GraphMulti Modal Retrieval

Optimizely One Platform and Identity Management

30% weight~9 questions
Topics covered:Single Sign OnRole ManagementOrganization ManagementEnterprise SsoCross Product IdentityUser ProvisioningPlatform Architecture