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Program overview

Web Experimentation Core (Solutions Architect) Exam Blueprint

The Web Experimentation Core (Solutions Architect) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 6 domains: Web Experimentation Fundamentals, Audience Targeting and Personalization, Experiment Analytics and Results Interpretation, Feature Flags and Server-Side Experimentation, Advanced Experimentation Techniques and Statistical Foundations and Data Analysis. You need Optimizely Foundations first. Certifications are valid for about one year.

This exam is for
Solutions Architect
Designs systems and integration strategy

You design how Optimizely products fit together — integration patterns, data flow between systems, and deployment topologies. This exam confirms architectural decision-making and trade-off evaluation; you can read code and understand APIs, but you are assessed on designing sound cross-product solutions, not on writing production code.

Typical rolesPlatform ArchitectsPre-Sales EngineersTechnical ConsultantsDevOps
Question types & scoring
MCQScenarioRationale
Count3011
Min pass≥70%≥65%≥65%
70% overall to pass · 32 items total
Domains
6
weighted areas
Time limit
75 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

Web Experimentation Fundamentals

30% weight~9 questions
Topics covered:A B TestingMultivariate TestingVisual EditorExperiment CreationExperimentationExperiment Types Comparison

Audience Targeting and Personalization

18% weight~5 questions
Topics covered:Audience TargetingUser ContextVisitor GroupsReal Time SegmentsContent PersonalizationBehavioral TargetingGeo TargetingCustom Attributes

Experiment Analytics and Results Interpretation

15% weight~5 questions
Topics covered:Experiment AnalyticsStatistical AnalysisConfidence IntervalsResults InterpretationData VisualizationGoal ConfigurationEvent TrackingAnalytics IntegrationConversion TrackingRevenue Metrics

Feature Flags and Server-Side Experimentation

8% weight~2 questions
Topics covered:Feature FlagsProgressive RolloutSdk IntegrationServer Side ExperimentationKill SwitchesEnvironment ManagementFeature VariablesFlag Evaluation

Advanced Experimentation Techniques

25% weight~8 questions
Topics covered:CmabMachine LearningForced DecisionsMutual Exclusion GroupsExperiment PrioritizationTraffic AllocationResults DocumentationProgram Management

Statistical Foundations and Data Analysis

4% weight~1 questions
Topics covered:Stats EngineStatistical AnalysisHypothesis TestingConfidence IntervalsFunnel Analysis