ODP Core (Solutions Architect) Exam Blueprint
The ODP Core (Solutions Architect) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 7 domains: DATA COLLECTION & INGESTION, CUSTOMER DATA & IDENTITY, AUDIENCE & SEGMENTATION, ACTIVATIONS & CAMPAIGNS, THIRD-PARTY INTEGRATIONS, CROSS-PRODUCT INTEGRATIONS (OPTIMIZELY) and COMPLIANCE & CONSENT. You need Optimizely Foundations first. Certifications are valid for about one year.
This exam is for
Solutions Architect
Designs systems and integration strategy
You design how Optimizely products fit together — integration patterns, data flow between systems, and deployment topologies. This exam confirms architectural decision-making and trade-off evaluation; you can read code and understand APIs, but you are assessed on designing sound cross-product solutions, not on writing production code.
Typical rolesPlatform ArchitectsPre-Sales EngineersTechnical ConsultantsDevOps
Question types & scoring
| MCQ | Scenario | Rationale | |
|---|---|---|---|
| Count | 30 | 1 | 1 |
| Min pass | ≥70% | ≥65% | ≥65% |
70% overall to pass · 32 items total
Domains
7
weighted areas
Time limit
75 min
Attempts
3
per quarter
Retake
2 days
cooldown if not passed
DATA COLLECTION & INGESTION
Topics covered:Javascript Tag Web SdkRest Api IngestionGraphql ApiReact Native SdkHistorical Data ImportIntegrate Amazon S3Google Tag Manager GtmCustom Objects FieldsStandard Event DefinitionsInspect EventsEcommerce Data Integration
CUSTOMER DATA & IDENTITY
Topics covered:Customer ProfilesCustomer Identity ResolutionCustomer ListsCustomer ExportCustomer Lifecycle AnalysisChurn Prevention Win BackFunnel Customer BehaviorPii ManagementData Retention ConfigurationMulti Account Support
AUDIENCE & SEGMENTATION
Topics covered:Unified Audience BuilderStandard AudiencesReal Time AudiencesAttribute Based ConditionsEvent Based ConditionsRelative Time ConditionsAi Opal Suggested AudiencesReal Time Audience Inspection AgentPropensity To Buy SegmentsChurn Risk SegmentsFeature Experimentation Audiences In OdpLytics Audience SyncCdp Audience Sync EnvironmentB2b Schema Configured Commerce
ACTIVATIONS & CAMPAIGNS
Topics covered:Personalize ContentManage BehaviorsManage FiltersFilter Dynamic Grid ContentUse Timeframes In Dynamic GridsRemove Duplicate Products In Dynamic GridsRecommend ProductsConfigure Content Shield FilterPersonalize Email ContentCampaign EngagementUnderstand Campaign Configuration BasicsConfigure Campaign EnrollmentConfigure Ab Test Campaign TouchpointsUse Mobile And Desktop ViewsExpand A Test AudienceSchedule A CampaignAdd A Touchpoint To A CampaignUse A Conversion GoalManage A CampaignManage SubscribersManage Notification SettingsCampaign PerformanceMeasure Cross Campaign PerformanceMeasure Performance For An Individual CampaignManage Campaign Attribution ReportsAnalyze Touchpoint Summary ReportsFilter CampaignsCampaign MetricsExport Campaign ResultsUnderstand Attribution WindowsCompare Campaign RevenueCampaign ContentDesign Email ContentManage Web EmbedsManage Pop Up Modals And FormsManage Sms ContentCreate App Push NotificationsCreate Web Push NotificationsManage Templates For CampaignsPreview Web ContentUse Merge Tags In EmailsPreview And Test EmailsOne Click Unsubscribe EmailCampaign RecipesUse Campaign RecipesLifecycle Marketing CampaignsCustomer Appreciation OfferHoliday RecipesSubscription Recipes With RechargePost Purchase Follow Up RecipeBrowse Abandonment RecipeCart Abandonment RecipeNew Subscriber Welcome RecipeWinback RecipePrice Drop RecipeBack In Stock RecipeProduct Review Request RecipeVip RecipeEmail SettingsGmail And Yahoo Email Sender RequirementsLink Branding For Email CampaignsGet Ready To Send EmailsConfirm Your Sending DomainAuthenticate Your Sending DomainSet Up A Dedicated Sending IpManage Email UnsubscribesManage Email Bounce HandlingUnderstand Email Reachability And Status
THIRD-PARTY INTEGRATIONS
Topics covered:App DirectoryRegional Availability Of IntegrationsIntegrate 6senseIntegrate Adobe AdsIntegrate Amplitude Audience SyncIntegrate Api And Odp ChannelsIntegrate BrazeIntegrate CriteoIntegrate DelightedIntegrate DemandbaseIntegrate Facebook Segment SyncIntegrate Facebook Lead CaptureIntegrate FullcontactIntegrate Google Audience SyncIntegrate Gorgias SyncIntegrate Hightouch Audience SyncIntegrate HubspotIntegrate JustunoIntegrate KlaviyoIntegrate KlevuIntegrate Linkedin Lead GenIntegrate LoyaltylionIntegrate Lytics Audience Sync AppIntegrate Magento V2Integrate MailchimpIntegrate MarketoIntegrate MixpanelIntegrate Mparticle Segment SyncIntegrate PoplarIntegrate PrivyIntegrate RechargeIntegrate Salesforce Crm SyncIntegrate Salesforce Data Cloud Audience SyncIntegrate Salesforce Marketing Cloud Audience SyncIntegrate Salesforce Marketing Cloud Campaign Data SyncIntegrate SendgridIntegrate Shopify ApiIntegrate Shopify Blog SyncIntegrate Shopify Discount CodesIntegrate SmileioIntegrate Snapchat Audience SyncIntegrate SwymIntegrate TealiumIntegrate Tiktok Audience SyncIntegrate Twilio Segment Engage AudiencesIntegrate Twilio Segment Odp DestinationIntegrate Yotpo Ratings ReviewsIntegrate Yotpo SwellIntegrate ZapierIntegrate Zapp Unique Coupon UploadIntegrate ZendeskIntegrate Zeotap Segment SyncContent Recommendations Integration
CROSS-PRODUCT INTEGRATIONS (OPTIMIZELY)
Topics covered:Odp Web ExperimentationOdp Feature ExperimentationOdp Cms Visitor GroupsOdp Optimizely CampaignOdp Configured CommerceOdp Analytics Audience Sync
COMPLIANCE & CONSENT
Topics covered:Understand Implicit And Explicit Marketing ConsentUnderstand Sms Consent And ComplianceProcess Gdpr And Ccpa RequestsApples Mail Privacy Protection Effect On Odp