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Program overview

CMS PaaS Core (Practitioner) Exam Blueprint

The CMS PaaS Core (Practitioner) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 8 domains: Content Modeling and Structure, Content Management Fundamentals, Personalization and Targeting, Multi-Site and Localization, Asset Media Management, Content Management Publishing, Content Publishing and Workflows and Content Delivery and APIs. You need Optimizely Foundations first. Certifications are valid for about one year.

This exam is for
Practitioner
Executes campaigns, experiments, and platform workflows

You work hands-on in the product every day — creating content, launching campaigns, running experiments, and moving work through platform workflows. This exam confirms you can carry out those operational tasks confidently and interpret their results, without needing to configure the platform or write code.

Typical rolesEnd UsersMarketersContent EditorsMerchandisersCRO SpecialistsProject Managers
Question types & scoring
MCQScenarioRationale
Count3011
Min pass≥70%≥65%≥65%
70% overall to pass · 32 items total
Domains
8
weighted areas
Time limit
75 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

Content Modeling and Structure

15% weight~5 questions
Topics covered:Content TypesProperty ConfigurationContent AreaContent ModelingEditor RegistrationRich Text EditingBlock CompositionContent ValidationEditor HintsTab GroupingCustom Property Types

Content Management Fundamentals

20% weight~6 questions
Topics covered:Content TypesContent AreaProperty ConfigurationContent ReuseRich Text EditingBlock CompositionContent ManagementSite StructureUrl ManagementSite ConfigurationMulti SiteMultilingual SupportLocalization

Personalization and Targeting

12% weight~4 questions
Topics covered:Visitor GroupsContent PersonalizationAudience TargetingBehavioral TargetingGeo TargetingPersonalization And ExperimentationContent PersonalizationReal Time SegmentsRecommendation WidgetsContent RecommendationsRecommendation TrackingA B TestingRecommendation OptimizationExperimentationCustom CriteriaWidget Configuration

Multi-Site and Localization

5% weight~2 questions
Topics covered:Multi SiteSite ConfigurationContent ReuseMultilingual SupportLocalizationSite StructureUrl Management

Asset Media Management

13% weight~4 questions
Topics covered:Visual BuilderContent EditingDrag And DropContent TypesDigital Asset ManagementAi Content GenerationContent PermissionsBrand GuidelinesCli

Content Management Publishing

15% weight~5 questions
Topics covered:Content PublishingPublishing WorkflowContent ReviewApproval WorkflowsContent ManagementVersion ManagementContent ReportsContent ExportAnalytics

Content Publishing and Workflows

15% weight~5 questions
Topics covered:Content PublishingApproval WorkflowsScheduled JobsVersion ManagementEditorial WorkflowCollaborationContent EventsScheduled PublishingTrash ManagementContent OrganizationCategory ManagementContent Type Conversion

Content Delivery and APIs

5% weight~2 questions
Topics covered:Graphql ApiContent DeliveryHeadless DeliveryContent IndexingFull Text SearchReal Time SyncWebhooksContent SyncMulti Channel PublishingApi AuthenticationQuery BuildingPaginationCachingPerformance Optimization