The CMP Core (Practitioner) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 6 domains: Campaign & Task Management; User, Access & Organization; Workflows & Planning Views; Digital Asset Management; Work Requests, Analytics & AI; and Content Marketing Platform Fundamentals. You need Optimizely Foundations first. Certifications are valid for about one year.
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Practitioner
Executes campaigns, experiments, and platform workflows
You work hands-on in the product every day — creating content, launching campaigns, running experiments, and moving work through platform workflows. This exam confirms you can carry out those operational tasks confidently and interpret their results, without needing to configure the platform or write code.
Topics covered:CampaignsCampaign BriefsCampaign TemplatesSub CampaignsCampaign Content TabTasks In Multiple CampaignsTasks GenericTask TemplatesTask BriefsField InheritancePush Assets To Library On Steptask CompletionEventsMilestonesBulk Edit In List View
User, Access & Organization
5% weight~2 questions
Topics covered:Opti Id SsoRoles Custom PermissionsUser ManagementOrganization SettingsBrand Login ExperienceTemplate ManagementMulti Instance SupportFields ManagementRecycle Bin TasksDomains Ip Address AllowlistingTask Management
Workflows & Planning Views
15% weight~5 questions
Topics covered:Configurable WorkflowsWorkflow Steps With Sub StepsWorkflow Step FieldsBulk Delete Workflow StepsPush Assets To Library At Step CompletionHybrid WorkflowsCalendar Timeline ViewList ViewTask Status Update From List ViewBoard ViewSaved ViewsBusiness Calendar
