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Program overview

Agent Platform Core (Practitioner) Exam Blueprint

The Agent Platform Core (Practitioner) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 7 domains: Mark Chat and Conversational AI, AI Agent Building and Automation, Content Generation and Brand Governance, Retrieval-Augmented Generation and Content Knowledge, AI Credit Management and Platform Integration, Optimizely One Platform and Identity Management and Content Management and Editorial Workflows. You need Optimizely Foundations first. Certifications are valid for about one year.

This exam is for
Practitioner
Executes campaigns, experiments, and platform workflows

You work hands-on in the product every day — creating content, launching campaigns, running experiments, and moving work through platform workflows. This exam confirms you can carry out those operational tasks confidently and interpret their results, without needing to configure the platform or write code.

Typical rolesEnd UsersMarketersContent EditorsMerchandisersCRO SpecialistsProject Managers
Question types & scoring
MCQScenarioRationale
Count3011
Min pass≥70%≥65%≥65%
70% overall to pass · 32 items total
Domains
7
weighted areas
Time limit
75 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

Mark Chat and Conversational AI

35% weight~11 questions
Topics covered:Opal ChatCanvas CollaborationFile UploadProduct Embedded Ai

AI Agent Building and Automation

30% weight~9 questions
Topics covered:Agent BuilderCustom ToolsWorkflow AutomationCommerce Proxy ApiProduct ContentCustomer AnalyticsAi AgentsProduct Specific Agents

Content Generation and Brand Governance

10% weight~3 questions
Topics covered:Ai Content GenerationBrand GuidelinesTone Of VoiceStyle ConfigurationGovernance And Guardrails

Retrieval-Augmented Generation and Content Knowledge

5% weight~2 questions
Topics covered:RagContent GraphMulti Modal Retrieval

AI Credit Management and Platform Integration

5% weight~2 questions
Topics covered:Credit ManagementCross Product AiCross Product OrchestrationData Integration

Optimizely One Platform and Identity Management

5% weight~2 questions
Topics covered:Single Sign OnRole ManagementOrganization ManagementEnterprise SsoCross Product IdentityUser ProvisioningPlatform Architecture

Content Management and Editorial Workflows

10% weight~3 questions
Topics covered:Content ManagementEditorial WorkflowsPublishing And DistributionContent ReviewApproval WorkflowsA B Testing