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Program overview

CMS PaaS Advanced (Practitioner) Exam Blueprint

The CMS PaaS Advanced (Practitioner) exam has 20 multiple-choice questions, one scenario and one rationale question. You have 90 minutes and need 70% overall to pass. It covers 9 domains: Content Modeling and Structure, Content Management Fundamentals, Personalization and Targeting, Multi-Site and Localization, Asset Media Management, Content Management Publishing, User Management Security, Content Publishing and Workflows and Access Control and User Management. You need CMS PaaS Core first. Certifications are valid for about one year.

This exam is for
Practitioner
Executes campaigns, experiments, and platform workflows

You work hands-on in the product every day — creating content, launching campaigns, running experiments, and moving work through platform workflows. This exam confirms you can carry out those operational tasks confidently and interpret their results, without needing to configure the platform or write code.

Typical rolesEnd UsersMarketersContent EditorsMerchandisersCRO SpecialistsProject Managers
Question types & scoring
MCQScenarioRationale
Count2011
Min pass≥70%≥65%≥65%
70% overall to pass · 22 items total
Domains
9
weighted areas
Time limit
90 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

Content Modeling and Structure

10% weight~2 questions
Topics covered:Content TypesProperty ConfigurationContent AreaContent ModelingEditor RegistrationRich Text EditingBlock CompositionContent ValidationEditor HintsTab GroupingCustom Property Types

Content Management Fundamentals

15% weight~3 questions
Topics covered:Content TypesContent AreaProperty ConfigurationContent ReuseRich Text EditingBlock CompositionContent ManagementSite StructureUrl ManagementSite ConfigurationMulti SiteMultilingual SupportLocalization

Personalization and Targeting

15% weight~3 questions
Topics covered:Visitor GroupsContent PersonalizationAudience TargetingBehavioral TargetingGeo TargetingPersonalization And ExperimentationContent PersonalizationReal Time SegmentsRecommendation WidgetsContent RecommendationsRecommendation TrackingA B TestingRecommendation OptimizationExperimentationCustom CriteriaWidget Configuration

Multi-Site and Localization

10% weight~2 questions
Topics covered:Multi SiteSite ConfigurationContent ReuseMultilingual SupportLocalizationSite StructureUrl Management

Asset Media Management

15% weight~3 questions
Topics covered:Visual BuilderContent EditingDrag And DropContent TypesDigital Asset ManagementAi Content GenerationContent PermissionsBrand GuidelinesCli

Content Management Publishing

10% weight~2 questions
Topics covered:Content PublishingPublishing WorkflowContent ReviewApproval WorkflowsContent ManagementVersion ManagementContent ReportsContent ExportAnalytics

User Management Security

5% weight~1 questions
Topics covered:Content PermissionsAccess ControlContent EditingVisitor GroupsPersonalizationOn Page EditingContent Personalization

Content Publishing and Workflows

15% weight~3 questions
Topics covered:Content PublishingApproval WorkflowsScheduled JobsVersion ManagementEditorial WorkflowCollaborationContent EventsScheduled PublishingTrash ManagementContent OrganizationCategory ManagementContent Type Conversion

Access Control and User Management

5% weight~1 questions
Topics covered:Access ControlContent SecurityRole ManagementUser ProvisioningSingle Sign OnOrganization ManagementEnterprise SsoCross Product IdentityContent Permissions