CMP Advanced (Practitioner) Exam Blueprint
The CMP Advanced (Practitioner) exam has 20 multiple-choice questions, one scenario and one rationale question. You have 90 minutes and need 70% overall to pass. It covers 5 domains: Campaign & Task Management; Workflows & Planning Views; Digital Asset Management; Work Requests, Analytics & AI; and Content Marketing Platform Fundamentals. You need CMP Core first. Certifications are valid for about one year.
This exam is for
Practitioner
Executes campaigns, experiments, and platform workflows
You work hands-on in the product every day — creating content, launching campaigns, running experiments, and moving work through platform workflows. This exam confirms you can carry out those operational tasks confidently and interpret their results, without needing to configure the platform or write code.
Typical rolesEnd UsersMarketersContent EditorsMerchandisersCRO SpecialistsProject Managers
Question types & scoring
| MCQ | Scenario | Rationale | |
|---|---|---|---|
| Count | 20 | 1 | 1 |
| Min pass | ≥70% | ≥65% | ≥65% |
70% overall to pass · 22 items total
Domains
5
weighted areas
Time limit
90 min
Attempts
3
per quarter
Retake
2 days
cooldown if not passed
Campaign & Task Management
Topics covered:CampaignsCampaign BriefsCampaign TemplatesSub CampaignsCampaign Content TabTasks In Multiple CampaignsTasks GenericTask TemplatesTask BriefsField InheritancePush Assets To Library On Steptask CompletionEventsMilestonesBulk Edit In List View
Workflows & Planning Views
Topics covered:Configurable WorkflowsWorkflow Steps With Sub StepsWorkflow Step FieldsBulk Delete Workflow StepsPush Assets To Library At Step CompletionHybrid WorkflowsCalendar Timeline ViewList ViewTask Status Update From List ViewBoard ViewSaved ViewsBusiness Calendar
Digital Asset Management
Topics covered:Granular Permission LevelsAsset ConversionFolder Management SharingRelated AssetsAsset SearchAsset Upload StorageMandatory Asset Expiry DateAsset ExpirationRenditionsCollectionsPublic Urls For AssetsCustom Domains For Library AssetsDuplicate Asset DetectionRecycle Bin LibraryMandatory Asset FieldsAsset Usage Lineage Tracking
Work Requests, Analytics & AI
Topics covered:Ai TranslationAi Image GenerationAi Auto TaggingAi Writing AssistanceOpal Chat In CmpAi Campaign KitsAi Content GenerationCreate Cmp Objects From RequestsIntelligent Routing RulesAuto Complete Work RequestsRequestor Progress TrackingOpal In Work RequestsOperational Efficiency AnalyticsEfficiency DashboardsUsage ReportingAsset Utilization DashboardsDownloadable Reports
Content Marketing Platform Fundamentals
Topics covered:Organization ManagementAsset OrganizationContent TypesWork RequestsTask Management