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Program overview

Agent Platform Advanced (Practitioner) Exam Blueprint

The Agent Platform Advanced (Practitioner) exam has 20 multiple-choice questions, one scenario and one rationale question. You have 90 minutes and need 70% overall to pass. It covers 6 domains: Mark Chat and Conversational AI, AI Agent Building and Automation, Content Generation and Brand Governance, Retrieval-Augmented Generation and Content Knowledge, Optimizely One Platform and Identity Management and Content Management and Editorial Workflows. You need Agent Platform Core first. Certifications are valid for about one year.

This exam is for
Practitioner
Executes campaigns, experiments, and platform workflows

You work hands-on in the product every day — creating content, launching campaigns, running experiments, and moving work through platform workflows. This exam confirms you can carry out those operational tasks confidently and interpret their results, without needing to configure the platform or write code.

Typical rolesEnd UsersMarketersContent EditorsMerchandisersCRO SpecialistsProject Managers
Question types & scoring
MCQScenarioRationale
Count2011
Min pass≥70%≥65%≥65%
70% overall to pass · 22 items total
Domains
6
weighted areas
Time limit
90 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

Mark Chat and Conversational AI

30% weight~6 questions
Topics covered:Opal ChatCanvas CollaborationFile UploadProduct Embedded Ai

AI Agent Building and Automation

30% weight~6 questions
Topics covered:Agent BuilderCustom ToolsWorkflow AutomationCommerce Proxy ApiProduct ContentCustomer AnalyticsAi AgentsProduct Specific Agents

Content Generation and Brand Governance

15% weight~3 questions
Topics covered:Ai Content GenerationBrand GuidelinesTone Of VoiceStyle ConfigurationGovernance And Guardrails

Retrieval-Augmented Generation and Content Knowledge

5% weight~1 questions
Topics covered:RagContent GraphMulti Modal Retrieval

Optimizely One Platform and Identity Management

5% weight~1 questions
Topics covered:Single Sign OnRole ManagementOrganization ManagementEnterprise SsoCross Product IdentityUser ProvisioningPlatform Architecture

Content Management and Editorial Workflows

15% weight~3 questions
Topics covered:Content ManagementEditorial WorkflowsPublishing And DistributionContent ReviewApproval WorkflowsA B Testing