Optimizely Certification

ODP Core (Administrator) Exam Blueprint

The ODP Core (Administrator) exam has 30 multiple-choice questions, one scenario and one rationale question. You have 75 minutes and need 70% overall to pass. It covers 6 domains: DATA COLLECTION & INGESTION, CUSTOMER DATA & IDENTITY, THIRD-PARTY INTEGRATIONS, CROSS-PRODUCT INTEGRATIONS (OPTIMIZELY), COMPLIANCE & CONSENT and ACCOUNT SETTINGS & ADMINISTRATION. You need Optimizely Foundations first. Certifications are valid for about one year.

This exam is for
Administrator
Maintains and governs platform configuration

You keep the platform running and governed — provisioning users, configuring SSO and access control, managing environments, and enforcing security and compliance policies. This exam confirms you can administer Optimizely across teams: permissions, multi-environment configuration, auditing, and operational health.

Typical rolesIT AdminsPlatform OwnersTechnical AdminsSystem Configurators
Question types & scoring
MCQScenarioRationale
Count3011
Min pass≥70%≥65%≥65%
70% overall to pass · 32 items total
Domains
6
weighted areas
Time limit
75 min
 
Attempts
3
per quarter
Retake
2 days
cooldown if not passed

DATA COLLECTION & INGESTION

10% weight~3 questions
Topics covered:Javascript Tag Web SdkRest Api IngestionGraphql ApiReact Native SdkHistorical Data ImportIntegrate Amazon S3Google Tag Manager GtmCustom Objects FieldsStandard Event DefinitionsInspect EventsEcommerce Data Integration

CUSTOMER DATA & IDENTITY

15% weight~5 questions
Topics covered:Customer ProfilesCustomer Identity ResolutionCustomer ListsCustomer ExportCustomer Lifecycle AnalysisChurn Prevention Win BackFunnel Customer BehaviorPii ManagementData Retention ConfigurationMulti Account Support

THIRD-PARTY INTEGRATIONS

15% weight~5 questions
Topics covered:App DirectoryRegional Availability Of IntegrationsIntegrate 6senseIntegrate Adobe AdsIntegrate Amplitude Audience SyncIntegrate Api And Odp ChannelsIntegrate BrazeIntegrate CriteoIntegrate DelightedIntegrate DemandbaseIntegrate Facebook Segment SyncIntegrate Facebook Lead CaptureIntegrate FullcontactIntegrate Google Audience SyncIntegrate Gorgias SyncIntegrate Hightouch Audience SyncIntegrate HubspotIntegrate JustunoIntegrate KlaviyoIntegrate KlevuIntegrate Linkedin Lead GenIntegrate LoyaltylionIntegrate Lytics Audience Sync AppIntegrate Magento V2Integrate MailchimpIntegrate MarketoIntegrate MixpanelIntegrate Mparticle Segment SyncIntegrate PoplarIntegrate PrivyIntegrate RechargeIntegrate Salesforce Crm SyncIntegrate Salesforce Data Cloud Audience SyncIntegrate Salesforce Marketing Cloud Audience SyncIntegrate Salesforce Marketing Cloud Campaign Data SyncIntegrate SendgridIntegrate Shopify ApiIntegrate Shopify Blog SyncIntegrate Shopify Discount CodesIntegrate SmileioIntegrate Snapchat Audience SyncIntegrate SwymIntegrate TealiumIntegrate Tiktok Audience SyncIntegrate Twilio Segment Engage AudiencesIntegrate Twilio Segment Odp DestinationIntegrate Yotpo Ratings ReviewsIntegrate Yotpo SwellIntegrate ZapierIntegrate Zapp Unique Coupon UploadIntegrate ZendeskIntegrate Zeotap Segment SyncContent Recommendations Integration

CROSS-PRODUCT INTEGRATIONS (OPTIMIZELY)

10% weight~3 questions
Topics covered:Odp Web ExperimentationOdp Feature ExperimentationOdp Cms Visitor GroupsOdp Optimizely CampaignOdp Configured CommerceOdp Analytics Audience Sync

COMPLIANCE & CONSENT

20% weight~6 questions
Topics covered:Understand Implicit And Explicit Marketing ConsentUnderstand Sms Consent And ComplianceProcess Gdpr And Ccpa RequestsApples Mail Privacy Protection Effect On Odp

ACCOUNT SETTINGS & ADMINISTRATION

30% weight~9 questions
Topics covered:User Roles PermissionsTime Zone Currency ManagementCreate Data Views With ScopesError AlertsMulti Region SupportGet Support