Documentation

Build, optimize, and scale digital experiences with Optimizely One — the operating system for marketing teams.

Explore by product

Content Management (CMS) More launches. More visibility. Zero chaos. Visual Builder, Graph delivery, and Opal AI.

Experimentation The world's most powerful experimentation platform. A/B tests, feature flags, and AI-driven insights.

Personalization Create meaningful 1:1 experiences. Real-time, edge-delivered personalization.

Data Platform (ODP) Unify, segment, and activate your customer data in real-time.

Commerce AI-powered search, personalized pricing, and unified B2B + B2C.

Opal (AI) Create, govern, and scale AI agents. No coding required.

Content Marketing Platform Orchestrate workflows from intake through globalization.

Graph (Content Delivery) GraphQL-powered API for headless and multichannel delivery.

Build your first site, define content types, and integrate APIs.

Build Your First CMS Site 12-step tutorial — empty project to published content.

Content Modeling Design content types, properties, and blocks.

Content Delivery with Graph GraphQL API for headless and multichannel delivery.

Implement Feature Flags 10-step tutorial in C#, Node.js, and Python.

Run experiments, personalize content, and measure results.

Run Your First A/B Test 8-step tutorial from hypothesis to results.

Web Experimentation Visual editor, targeting, and Stats Engine.

Personalization 1:1 experiences with visitor groups and ODP segments.

Opal AI Agents AI agents that generate content and optimize campaigns.

Create pages, manage assets, and publish content.

Your First Day as an Author 45-minute tutorial — editor, blocks, and publishing.

What is Optimizely CMS? Visual Builder, DAM, and multi-channel delivery.

Content Management Guides Step-by-step guides for common tasks.

Design integrations, plan architecture, and evaluate platforms.

SaaS vs PaaS Decision framework for choosing your CMS platform.

Cloud Architecture Regions, compute, CDN, auto-scaling on Optimizely Cloud.

Headless with Graph CMS + Graph + frontend framework end-to-end.

Platform Architect Path 12-step advanced learning path.

Real-world solutions that span multiple Optimizely One products.

A/B Test Personalized Content CMS + Experimentation + Visitor Groups

Headless Delivery with Graph CMS + Graph + Next.js with ISR

Unified Customer Profile CMS + ODP + Personalization

Content-Driven Experimentation Multi-role workflow: author, marketer, analyst

Structured journeys from awareness to mastery.

Foundation Universal entry point — 3-4 hours across all products.

CMS Developer Content types, Graph, personalization — 6-8 hours.

Experimentation Practitioner A/B testing and feature flags — 4-5 hours.

Platform Architect Cross-product architecture — 8-10 hours.